Aires

Why Design

Aires

I was inspired to design Aires from my experience driving long commutes and seeing many people struggle along theirs. Living along the most traveled highway in Arizona has shown me how commuting is dangerous and challenge for many. With this design, I chose to help these commuters with peace of mind and safety along their journey.

Highway Commuters

Aires is designed for commuters. As many Americans commute to work or school daily, it is all too common that their tires need service. The Aires portable air compressor is designed to help them maintain optimum tire inflation and offer support in case of a flat.

Research

David

Industrial Engineer | Married | 95K | AZ
Problems
"I drive on construction sites, and always pickup nails in my truck tires. Generally, I can make it to a tire service center if I can refill the tire before I leave the site."
"Sure I have a large air compressor in the back of my truck, but it's a pain to use and I just want something that can quickly fill my tire up."

Sam

Junior UX Designer | Single | 65K | AZ
Problems
"It's dark when I get off work so I don't feel safe stopping at a gas station to fill my car tires."
"My commute to work is super long and my car literally drives me insane if it thinks my tires need air."

Maria

Engineering Sales Consultant | Married | 150K | CO
Problems
"When I'm driving clients across town I need my tires full to keep my vehicle from dinging at me."
"I owned a small compressor before, and liked the simplicity of it. Although, one time it blew out a fuse in my car and I had to take it to the dealership for repair."

Market Opportunity

Aires is targeted at the mid-range portable air compressor market. It strives to be durable within an aesthetic portable package. From looking at products currently available, I found an opportunity gap between high end compressors that were less portable and low end products that did not function well. Additionally, the high end products were larger, thus making continual in-vehicle storage difficult.

User Problems

From my research I found that consumers need a convenient way to quick fill their car and truck tires. Problems that they faced in doing so were that current products blow-out fuses, take up too much space in the car, or are simply inconvenient to use.