
Revolutionary Home Cleaning

Objective
Design a home cleaning device that saves time and effort, ensuring a clean home, allowing you to participate in pleasurable activities quicker.
Time saved is invaluable, and can be spent doing what you love, rather than cleaning your space.
The average American spends 700 days of their life cleaning.
Expert Knowledge Insights
Store
Kirby Vacuum Sales & Service
Interviewee
Marvin, Store owner, 35 years of experience
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Key Insights
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Air flow plus suction equals cleaning power
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The average lifespan of a vacuum is 3–5 years
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Direct suction is always stronger than indirect
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Hose length and fittings add to parasitic losses


User Interview Details
“I would rather spend time with my family than vacuuming!”
“I wish that my vacuum was more convenient to use; my wrist always hurts afterwards.”
“I wish that my vacuum was easier to clean out . Every time I do it, I make a mess.”
“I always forget to cutoff the hair that tangles on the brushroll.”
Feature Insights

Washable Filtration

Wireless Charging

Strong Suction

Battery Indicator

Cordless Design

Long Lasting Battery
User Persona
Consumer: Adults and Teens
Home Size: 1,200-3,100 sqft.
Priorities: Quick Convenient Cleaning
Vacuuming Frequency: 1-4 times a week
​Location: US and Europe


“How might we design a stick vacuum which prioritizes speed and convenience through simple use and flexible operation?”
Stylistic Inspiration
Nutrial Clean Lines


Washable Filtration
The Aver includes a custom designed washable
4 layer filtration system which effectively filters debris without over complication.

Foam HEPA Filter
Helical Separator
Screen Filter
Magnet Connected
Screen Squeegee
One-way Membrane Valve